Every online entrepreneur should know that for their businesses to flourish, they must know the ongoing trends that govern their respective industries.
In today’s article, you will find out some of the best e-commerce trends that you need to look out for in 2020.
‘Headless E-Commerce’ Will Be a Thing
Back then, online entrepreneurs would have to make a massive overhaul of their platform if they wish to add new things. This, of course, takes time and resources to do and that is why some of them just do not add or implement one or two things but rather, implement them by batch. This used to be okay, but not providing new features to your customers is a huge no-no, especially since you may have stiff competition in your chosen niche. That is no longer a problem these days.
You might have heard of Headless E-commerce but for those of you who do know, this is basically where the frontend and backend processes of your businesses are decoupled so that your entire operations will not be halted should you implemented new features or changes.
For instance, if you want to add a new payment option, you can do that without having to shut down your entire page.
The Rise of ‘Social Shopping’
Gone are the days where your website is the only platform where you can sell products as, nowadays, you can actually go to social media to do the same thing. While some platforms have updated their algorithms to somehow quash social media marketing, there are some platforms that you can still use to this day, much to a great extent.
For example, a lot of online startups have managed to launch their businesses into respectable institutions by posting some images and videos on Instagram as a means of promoting their own ventures.
Twitter can also be utilized to promote your business, as well as LinkedIn and Pinterest, for that matter.
The Use of AI Assistants and Chatbots
Online businessmen can actually cut costs in some of their processes, especially in the customer service department.
By utilizing artificial intelligence, you can actually make use of virtual assistants and chatbots to help cater to the needs of your customers.
The good thing about using them is that you will not have to pay for anything and that you can also automate this part of your business which, according to human employees, is not an easy thing to do (especially when you are dealing with irate customers).
Interactive Product Design
Many people want to be able to customize some of the stuff that they buy online and that is why interactive product visualization is going to be a major thing.
For example, if you own a clothing store, you can allow customers to choose whatever color or design they want before they will hit the ‘Add to Cart’ button.
By implementing such a feature, you can increase your sales and enjoy healthy profits.